Business Development

THE BUSINESS CHALLENGE

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Being a local leader in tennis sports activities, the entrepreneur was keen to put his efforts in the development of "Padel", the highest growing sector in the sports industry.
 

Defining a unique value proposition was in the center of our 3 weeks intense collaboration while understanding the different clients personas and market segments. 

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THE OUTCOME

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Going through the "BGRP" methodology we developed a separate self-sustained business model engine solely for the padel unit. Highlighted the unique strong characteristics of the brand while considering areas of improvements. 

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By completing the process we came with the following actionable strategies:

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• Define a strong unique value proposition

• Design products for the "Mass Market" customer segment growing rapidly revenues

• Develop a concrete channel activation strategy

• Align staff around business unit's performance

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PROJECT COLLABORATORS

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Antonis Kalaitzakis | Entrepreneur | Ace Tennis Academy