Business Development
Ace Tennis Academy
THE BUSINESS CHALLENGE
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Being a local leader in tennis sports activities, the entrepreneur was keen to put his efforts in the development of "Padel", the highest growing sector in the sports industry.
Defining a unique value proposition was in the center of our 3 weeks intense collaboration while understanding the different clients personas and market segments.
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THE OUTCOME
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Going through the "BGRP" methodology we developed a separate self-sustained business model engine solely for the padel unit. Highlighted the unique strong characteristics of the brand while considering areas of improvements.
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By completing the process we came with the following actionable strategies:
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Define a strong unique value proposition
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Design products for the "Mass Market" customer segment growing rapidly revenues
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Develop a concrete channel activation strategy
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Align staff around business unit's performance
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PROJECT COLLABORATORS
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Antonis Kalaitzakis | Entrepreneur | Ace Tennis Academy
