LONDON

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

Tel: +44 (0) 20 3627 0601

HERAKLION

91 Dimokratias Street

Heraklion

71306

Tel: +30 2810 371052

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Saturday, September 30, 2017

Consumers will stay with a brand as long as we manage to create a purchase routine based on the 3e's :

CONSUMERS  GENERATIONS

Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying beha...

Friday, September 29, 2017

Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort.

The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular named product, but it is the brand t...

Friday, September 29, 2017

A product passes through a life cycle, but a brand is timeless.

KEY DIFFERENCES BETWEEN 

PRODUCT  &  BRAND

• The product is an item or                                         • A brand is an entity like the...

Thursday, September 28, 2017

Imagine being able to inspire someone to achieve something.

As coaches we all look at ways to improve our team. We spend hours, working on session plans, arranging fixtures and looking at ways to get that bit more out of our side. We look to give the ultimate speech and...

Thursday, September 28, 2017

From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages.

Get your branding right, and your business could reap the dividends for decades to come but get it wrong, and it might be your most cos...

Thursday, September 28, 2017

A new paradigm for connecting brands to people

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