Friday, September 29, 2017
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort.
The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular named product, but it is the brand t...
A product passes through a life cycle, but a brand is timeless.
KEY DIFFERENCES BETWEEN
PRODUCT & BRAND
• The product is an item or • A brand is an entity like the...
Thursday, September 28, 2017
From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages.
Get your branding right, and your business could reap the dividends for decades to come but get it wrong, and it might be your most cos...