LONDON

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

Tel: +44 (0) 20 3627 0601

HERAKLION

91 Dimokratias Street

Heraklion

71306

Tel: +30 2810 371052

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LIMASSOL

TBA

Saturday, September 30, 2017

Consumers will stay with a brand as long as we manage to create a purchase routine based on the 3e's :

CONSUMERS  GENERATIONS

Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying beha...

Friday, September 29, 2017

A product passes through a life cycle, but a brand is timeless.

KEY DIFFERENCES BETWEEN 

PRODUCT  &  BRAND

• The product is an item or                                         • A brand is an entity like the...

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