Saturday, September 30, 2017
Ananda premium Brands
Consumers will stay with a brand as long as we manage to create a purchase routine based on the 3e's :
Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying beha...
Friday, September 29, 2017
A product passes through a life cycle, but a brand is timeless.
KEY DIFFERENCES BETWEEN
PRODUCT & BRAND
• The product is an item or • A brand is an entity like the...