LONDON

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

Tel: +44 (0) 20 3627 0601

HERAKLION

91 Dimokratias Street

Heraklion

71306

Tel: +30 2810 371052

Stay in touch

© 2019  ANAGENO.     All rights reserved.    Terms of use.    Privacy policy.

LIMASSOL

TBA

"Your brand is what other

people say about you, when

you're not in the room."

 

                       

                               

                              Jeff bezos

BRAND

essence

Brands are much like humans. If a brand hasn’t found its fundamental reason for existence, its creative campaigns will not resonate and will remain empty. 

All of the money spent on trying to make a brand appear interesting and likable will fly

and the narrator of the story will quickly fade. Selling the personality of a brand is far

more effective than selling a product. It is the former that leads to more long-term

value and loyalty. 

BRAND

essence

Brands are much like humans. If a brand hasn’t found its fundamental reason for existence, its creative campaigns will not resonate and will remain empty. 

All of the money spent on trying to make a brand appear interesting and likable will fly

and the narrator of the story will quickly fade. Selling the personality of a brand is far

more effective than selling a product. It is the former that leads to more long-term

value and loyalty. 

WHAT WE DO

We’re brand developers and positive thinkers, committed to solving complex challenges.

We examine the implications of every brand choice, create new experiences, and open doors to opportunity.

we support businesses to form theIR brand mechanism

  • Strategic Thinking & Positioning

  • Naming & verbal identity

  • Visual identity

How do consumers experience a brand?

Consumption experience is one of crucial factors influencing consumers' purchase behavior.

branding

mechanism

See the forming mechanism of brand experience.

  • Packaging

  • Brand engagement

  • Adaptation & implementation

We are design creators, driven

by high creativity.

We think and build for you.

Design thinking is an approach that is used

to consider and resolve issues, more broadly than within a typical design practice and has been applied in business as well as social issues.

Design thinking in business uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

DESIGN 

THINKING

  • Experiences & environments

  • Interactive & new media

  • Athlete branding

brand

elements

Brand elements are all about creating brand recognition for your brand.

These elements paired together create your brand’s look. 

Brand elements are defined as the logo, fonts, colours, graphics, patterns, icons, and other elements that accompany your brand and extend the design to other areas of your business.

Our logo will be what we use most often when representing our brand, but brand elements will help define a cohesive style for our brand and business.

I'M A SMALL BUSINESS

WHY DO I NEED BRANDING ?

Because you care about

your reputation. 

Right ?

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you.

"Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities.

Many small business owners and start-ups, think that brands are something that only large companies need or can afford. They neglect spending the necessary time thinking about their brand in the broad sense and the impact it has on their business.

 

Don’t ever be fooled by this perception.  

Your brand is the way your customer perceives you. Your reputation is your company's most valuable asset.

 

It is critical to become aware of your brand experience and have a plan to create the brand experience that you want to have …a good brand doesn’t just happen…it is a well thought out plan.

 

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organisation. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

5

7

WE ARE A FAST GROWING STARTUP

DO WE NEED STRATEGIC PLANNING ?

No. You need strategic thinking.

Fast growing startups must continually adjust their strategy. Accordingly, the strategies they develop during a strategic planning session are usually short-lived.

 

Start-ups win only when they are quicker than their large competitors. Quicker to seize unexpected opportunities.

Long-term planning can slow them

down and kill this advantage.

What fast-growing companies

need is strategic thinking,

not strategic planning.

This is the practice of hitting

every challenge and opportunity

strategically. 

brand development’s success or failure depends on how well brand owners understand how the mind operates

In a world where we are bombarded with information, the great brands of our age don’t sell products and services, they sell something bigger. They sell human emotional ideas that we feel and buy into.

Brands are not tangible things.

BRANDing

MECHANISM

Brands are a representation of a highly valued idea that resides in the minds of consumers and stakeholders alike.

The mechanisms of brand perception and face perception seem to be similar in a human brain. Our minds perceive brands much like faces in which we infer personality and intent, similar to how we see faces in all sorts of inanimate objects.

positive

brand

experience

Humans experiences are what we remember. 

Positive experiences provide people with memories for life.

Brands are defined by the experiences

that they give.

Revising brand development as unique human concepts.
Brands that succeed are the ones
that focus on improving the individual's wellbeing.

brand 

dna

      Defining the Brand DNA aimes to express the           core values of the company while creating a nucleus from which all else builds upon. 

Company's founder Personal Life Plan

Organisational Business Goals

Company's founder Personality

CEO's Personality

Organisational Business Goals

Fundamental Brand Values