"Your brand is what other
people say about you, when
you're not in the room."
Brands are much like humans. If a brand hasn’t found its fundamental reason for existence, its creative campaigns will not resonate and will remain empty. All of the money spent on trying to make a brand appear interesting and likable will fly and the narrator of the story will quickly fade. Selling the personality of a brand is far more effective than selling a product. It is the former that leads to more long-term value and loyalty.
Leading brands always starts by building trust, not rules.
Increasingly, customers choose products and services based on the quality of the experiences they have with them.
To prevent those experiences from breaking down, and to could the sole entrepreneurs and small business to navigate cross-channel complexity they need a map.
Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your business, and the map helps build seamless customer experiences.
We help you to see your business through your customers' eyes.
We are design creators, driven by high creativity. We think and build for you.
Design thinking is an approach that is used to consider and resolve issues, more broadly than within a typical design practice and has been applied in business as well as social issues.
Design thinking in business uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
WHAT WE DO
We’re brand developers and positive thinkers, committed to solving complex challenges. We examine the implications of every brand choice, create new experiences, and open doors to opportunity.
Adaptation & implementation
Experiences & environments
Interactive & new media
Strategic Thinking & Positioning
Naming & verbal identity
I'M A SMALL BUSINESS
WHY DO I NEED BRANDING ?
Because you care about
If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you.
"Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities.
Many small business owners and start-ups, think that brands are something that only large companies need or can afford. They neglect spending the necessary time thinking about their brand in the broad sense and the impact it has on their business.
Don’t ever be fooled by this perception.
Your brand is the way your customer perceives you. Your reputation is your company's most valuable asset.
It is critical to become aware of your brand experience and have a plan to create the brand experience that you want to have …a good brand doesn’t just happen…it is a well thought out plan.
The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organisation. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
WE ARE A FAST GROWING STARTUP
DO WE NEED STRATEGIC PLANNING ?
No. You need strategic thinking.
Fast growing startups must continually adjust their strategy. Accordingly, the strategies they develop during a strategic planning session are usually short-lived.
Start-ups win only when they are quicker than their large competitors. Quicker to seize unexpected opportunities.
Long-term planning can slow them
down and kill this advantage.
What fast-growing companies
need is strategic thinking,
not strategic planning.
This is the practice of hitting
every challenge and opportunity