LONDON

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

Tel: +44 (0) 20 3627 0601

HERAKLION

91 Dimokratias Street

Heraklion

71306

Tel: +30 2810 371052

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LIMASSOL

TBA

"Your brand is what other

people say about you, when

you're not in the room."

 

                       

                               

                              Jeff bezos

BRAND

essence

Brands are much like humans. If a brand hasn’t found its fundamental reason for existence, its creative campaigns will not resonate and will remain empty. All of the money spent on trying to make a brand appear interesting and likable will fly and the narrator of the story will quickly fade. Selling the personality of a brand is far more effective than selling a product. It is the former that leads to more long-term value and loyalty. 

Leading brands always starts by building trust, not rules.

EXPERIENCE

MAPPING

Increasingly, customers choose products and services based on the quality of the experiences they have with them.

To prevent those experiences from breaking down, and to could the sole entrepreneurs and small business to  navigate cross-channel complexity they need a map.

Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your business, and the map helps build seamless customer experiences.

We help you to see your business through your customers' eyes.

DESIGN

THINKING

 We are design creators, driven by high creativity. We think and build for you. 

Design thinking is an approach that is used to consider and resolve issues, more broadly than within a typical design practice and has been applied in business as well as social issues.

Design thinking in business uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

WHAT WE DO

We’re brand developers and positive thinkers, committed to solving complex challenges. We examine the implications of every brand choice, create new experiences, and open doors to opportunity.

PERSONAL
branding 
Business
BRANDING
  • Adaptation & implementation

  • Experiences & environments

  • Interactive & new media

  • Athlete branding

  • Strategic Thinking & Positioning

  • Naming & verbal identity

  • Visual identity

  • Packaging

  • Brand engagement

5

I'M A SMALL BUSINESS

WHY DO I NEED BRANDING ?

Because you care about

your reputation. 

Right ?

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you.

"Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities.

Many small business owners and start-ups, think that brands are something that only large companies need or can afford. They neglect spending the necessary time thinking about their brand in the broad sense and the impact it has on their business.

 

Don’t ever be fooled by this perception.  

Your brand is the way your customer perceives you. Your reputation is your company's most valuable asset.

 

It is critical to become aware of your brand experience and have a plan to create the brand experience that you want to have …a good brand doesn’t just happen…it is a well thought out plan.

 

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organisation. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

5

7

WE ARE A FAST GROWING STARTUP

DO WE NEED STRATEGIC PLANNING ?

No. You need strategic thinking.

Fast growing startups must continually adjust their strategy. Accordingly, the strategies they develop during a strategic planning session are usually short-lived.

 

Start-ups win only when they are quicker than their large competitors. Quicker to seize unexpected opportunities.

Long-term planning can slow them

down and kill this advantage.

What fast-growing companies

need is strategic thinking,

not strategic planning.

This is the practice of hitting

every challenge and opportunity

strategically. 

brand

elements

Brand elements are all about creating brand recognition for your brand. These elements paired together create your brand’s look. 

Brand elements are defined as the logo, fonts, colours, graphics, patterns, icons, and other elements that accompany your brand and extend the design to other areas of your business. Your logo will be what you use most often when representing your brand, but brand elements will help define a cohesive style for your brand and business.

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