THE BUSINESS CHALLENGE
 

One of the most reputable and leading 3rd generation retail family businesses in the city of Heraklion was looking to shape a plan of strategic initiatives reinforcing the organization's market presence while developing a strong reputation in the digital space. Being present for more than 60 years, the management team was looking to grasp the latest trends and adapt their approach.

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THE OUTCOME

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Our team initiated a brand identity mapping process, proceeding with a holistic physical and digital rebranding strategy. Worked on the development plan of strategic ventures and alliances enhancing the business value proposition. Further to that we created a performance management mechanism to evaluate and up-skill the existing workforce along with actions to attract new talents.

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PROJECT COLLABORATORS

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Giannis & George Markakis | Business Owners | Markakis Optical Centers