Organizational Growth

Markakis Optical Centers

THE BUSINESS CHALLENGE
 

One of the most reputable and leading 3rd generation retail family businesses in the city of Heraklion was looking to shape a plan of strategic initiatives reinforcing the organization's market presence while developing a strong reputation in the digital space. Being present for more than 60 years, the management team was looking to grasp the latest trends and adapt their approach.

THE OUTCOME

Our team initiated a brand identity mapping process, proceeding with a holistic physical and digital rebranding strategy. Worked on the development plan of strategic ventures and alliances enhancing the business value proposition. Further to that we created a performance management mechanism to evaluate and up-skill the existing workforce along with actions to attract new talents.

PROJECT COLLABORATORS

Giannis & George Markakis | Business Owners | Markakis Optical Centers