LONDON

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

Tel: +44 (0) 20 3627 0601

HERAKLION

91 Dimokratias Street

Heraklion

71306

Tel: +30 2810 371052

Stay in touch

© 2019  ANAGENO.     All rights reserved.    Terms of use.    Privacy policy.

LIMASSOL

TBA

Brands are not tangible things.

In a world where we are bombarded with information, the great brands of our age don’t sell products and services, they sell something bigger. They sell human emotional ideas that we feel and buy into.

BRANDing

MECHANISM

Brands are a representation of a highly valued idea that resides in the minds of consumers and stakeholders alike.

The mechanisms of brand perception and face perception seem to be similar in a human brain. Our minds perceive brands much like faces in which we infer personality and intent, similar to how we see faces in all sorts of inanimate objects.

positive

brand

experience

Humans experiences are what we remember. 

Positive experiences provide people with memories for life.

Brands are defined by the experiences

that they give.

Revising brand development as unique human concepts.
Brands that succeed are the ones
that focus on improving the individual's wellbeing.

brand development’s success 

or failure depends on how well brand owners understand how

the mind operates

Company's founder Personal Life Plan

Organisational Business Goals

Company's founder Personality

CEO's Personality

Organisational Business Goals

Fundamental Brand Values

brand 

dna

      Defining the Brand DNA aimes to express the           core values of the company while creating a nucleus from which all else builds upon.