Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort.
The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular named product, but it is the brand that will determine if you will only buy products or services by this company for the rest of your life.
Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.
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