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LIMASSOL

TBA

Brand vs Product

September 29, 2017

A product passes through a life cycle, but a brand is timeless.

 

KEY DIFFERENCES BETWEEN 

PRODUCT  &  BRAND

 

• The product is an item or                                         • A brand is an entity like the

service produced and offered by.                               the logo, symbol or name used 

the company for sale in the market.                           by the companies, to make their

​                                                                                       products identifiable among

                                                                                       other products in the                

                                                                                       marketplace.

 

• A product can be our need.                                     • The brand is something more

                                                                                       than that.

• Copying a product is easy.                                       • It’s hard or almost impossible

                                                                                       to copy a brand.

• Companies create products.                                    • Brand is created by        

                                                                                       consumers.

• Products can be replaced by other.                         • Brands are forever as it it take  products because it becomes obsolete.                    time to build a brand loyalty.  

over time.

• Products create profits for the                                  • A successful brand creates a   businesses.                                                                    continuously added value.

 

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